Marketing Intelligence

Actionable insights that guide your marketing spend

Media Performance by Month (Google Data Studio)

‘We aren’t using our marketing data the way we should/could be.’

I hear this often. Turns out, having data and having access to your data are two very different things. If you’ve ever tried to build reports — and then tried to digest them — directly on media platforms such as Google, Facebook, or TikTok, then you know exactly what I’m talking about.

First, you can only look at one marketing source at a time, which means no cross-channel insights. Second, you can only look at one report at a time and, even so, you have to scroll left and right just to see the metrics. And to top it off, you can’t always drill into the dimensions (month, campaign name, etc.) to easily compare the performance of the ad details that you’re trying to test.

It’s painful and it hinders your ability to uncover actionable intelligence and make data-driven marketing decisions. I can help with that.

Performance by Traffic Source (Google Data Studio)

Depending on your needs, I will…

1. Analyze your data to uncover what’s working and what’s not.

  • Transform your data into actionable intelligence.
  • Help to shift your marketing spend away from underperforming media to tactics that deliver a stronger ROAS.
  • Provide team training, 1:1 mentoring, and documentation for both analysts and marketers.

2. Create a cross-media intelligence suite for marketing analytics.

  • Audit your existing data, marketing channels & reporting tools.
  • Aggregate & normalize your data for cross-channel reporting and revenue contribution.
  • Deliver insights with comprehensive, easy-to-use, and visually beautiful reports & dashboards.
  • Deeply analyze your sales & marketing data to identify over/under-performing media & guide media spend.
  • Use the data to develop and implement marketing strategies for each stage of the funnel.
  • Provide team training, 1:1 mentoring, and documentation for both analysts and marketers.
Performance by Media Type Drill Down (Google Data Studio)

3. Leverage your existing reporting suite.

  • Rebuild & reorganize your reporting so it makes more sense and is faster/easier to get the answers you need.
  • Deliver detailed insights & clear recommendations based on each media’s contribution to revenue.
  • Train your team on how to think about and use the reporting to make data-driven decisions.

4. Streamline your revenue operations

  • Identify and fix broken sales & marketing practices.
  • Implement, customize, and/or streamline your sales & marketing tools.
  • Create campaign tagging conventions for cleaner data, easier A/B media testing, and more accurate reporting.
  • Create a custom & easy-to-use URL builder that encourages your team & agencies to use the new tagging conventions.
  • Train your team on best practices and create helpful, high-context documentation to facilitate adoption.
Instagram's Contribution to Revenue (Google Data Studio)
Ad Performance KPIs (Google Data Studio)